About us

Our Story

Founded in Ascot, Berkshire, Ascot Wholesale Ltd. has a history dating back to 1999. Our roots in Ascot have significantly influenced and inspired our brand name, ‘Ascot Wholesale,’ which has become synonymous with trust and reliability in the hospitality industry.

Our history is a testament to our experience and reliability, instilling confidence in our customers and partners.

With over 25 years of experience in the hospitality and related industries, we have the knowledge and understanding to instil confidence in our customers and partners.

In 2012, Ascot Wholesale relocated the business headquarters to its present location:
Ascot Wholesale Ltd, Unit 2, The Rose Estate,
Osborne Way, Hook, Hampshire, RG27 9UT

The present location, strategically chosen for its proximity to our London-based and locally established customer base, allows us to provide efficient and timely service.

Image of Ascot Wholesale Logo in red and black

Image of Ascot Whole Delivery Vans the vehicles are white in colour

What We Believe In

Our core value is to provide high-quality professional products and services to the hospitality and events sector. These include:

  • Glassware – Extensive range from leading manufacturers.
  • Tableware – Vast collection of products, from crockery and cutlery.
  • Bar Equipment – Ultimate stop for the perfect drinking experience
  • Front Of House – A comprehensive range of hospitality supplies.
  • Catering Equipment – Competitive-priced professional products.
  • Refrigeration – High-quality commercial refrigeration and freezers.
  • Cleaning – Best-priced cleaning & hygiene supplies.
  • Disposables – When fragile crockery isn’t practical.

At Ascot Wholesale, we take pride in our knowledgeable and friendly team of experienced professionals.

We are dedicated to providing you with the best customer service and specialist knowledge in the hospitality sector. Your needs are our priority, and we are committed to meeting them. We value your business and strive to help your own business.  

Why you can trust us

We bring proven expertise and reliability to every interaction.

Our dedicated customer service team is here to support you every step of the way.

We offer the best price match guarantee to ensure you receive the most value for your investment.

We are committed to our planet and prioritise sustainability in everything we do.

HoReCa Professionals

We are proud of our established hospitality wholesale company, which supplies many well-known branded bars, restaurants, nightclubs, and hotels.

Our extensive experience and expertise in the sector, coupled with our good reputation, good service, competitive prices, and a large selection of high-quality products, instil confidence in our customers, just like your business.

Expert Sales Support

Our experienced, professional sales team provide help with sourcing products, offering a dedicated and quick response for time-sensitive orders to help meet our customers’ requirements.

Dedicated Account Managers

If you are responsible for running an effective hospitality business, including purchasing, you will know the importance of maintaining fantastic relations with your suppliers. Your dedicated account manager at Ascot Wholesale will be your first point of contact.

The account managers are responsible for maintaining a good working relationship, are deeply committed to understanding your business needs, and provide you with the best service and expertise.

We appreciate your business and are here to help you every step of the way.

Our Ambitions

  • Provide your business with nothing less than exceptional service.
  • Empower businesses to maintain a competitive edge.
  • Providing dedicated sales support and a prompt response.
  • Continued growth and success within the hospitality industry.

Why choose Ascot Wholesale

We can give you peace of mind when ordering from Ascot Wholesale Ltd. Our dedicated customer service team is there to help resolve any enquiries regarding your order, ensuring that in the event of a query, you will be well taken care of.

We value your business and are committed to offering you the most competitive prices. While we cannot always claim to have the best prices around, if you find a lower price from another provider, we promise to beat it with our price match promise. This assurance is our way of ensuring you feel confident in your purchases.

We offer several sales promotions to new and existing customers throughout the year. Please see the specials on the home page or check with our sales team to see if a promotion is running.

What people say about us

“Ascot Wholesale delivered my order incredibly quickly, exactly as described, and at about 75% of the price of the best competitor!”

Robert V

“Easy to order online, quick delivery, well packaged and product as order on inspection. Overall experience excellent.”

Sue W

“I recently bought a stainless steel pitcher which I’m delighted with. An excellent product, competitively priced and well packaged. Couldn’t ask for more!”

Tonia C

“Speedy delivery and great price!”

Mark S

“I recently wrote complaining about Ascot., Since then I am pleased to say the problem has been resolved. I Was contacted by the company who apologied and resolved the problem immediately. Well done Ascot.”

Susan F

“Excellent service, both orders arrived next working day, can not fault quality and price.”

Mike D

“Great service and speedy delivery. The disposable bath mats are great quality.
Will definitely use Ascot Wholesale again if they have what we need.”

Carolyn B

“First class service and communication.
A+++++++”

Mark D

“Great product at a reasonable price. Good comms. Based on my experience I would highly recommend.”

Ross S