Brand Recognition
Custom branded items like glasses, tableware and disposable packaging makes your brand more visible.
Using your logo, colours, and recognisable design elements across all these ‘touchpoints’ helps embed your brand in the customer’s mind, increasing the chance of returning business.
Customer Experience
Custom branding plays a crucial role in enhancing your customer’s overall experience. For instance, branded tableware and bar equipment can create a more cohesive and professional look, making the dining or drinking experience more memorable and likely to be repeated.
Marketing Tool
Every piece of custom-branded packaging or equipment has the potential to be a marketing tool.
Branded items are likely to be recognised by anyone who sees them, including customers who will share their experience on social media.
Bespoke branding offers direct brand exposure straight to the consumer’s hand, completing a very tactile offering which is hard to get by any other means.
Perceived Value
Customers view branded items as higher quality and more professional. This, again, can drive customer loyalty and a willingness to pay more money for this added value and enhanced experience.
Eco Friendly
Using custom branding on eco-friendly products, like sustainable packaging, shows your brand cares about the environment.
The environment has never been as in the spotlight as it is today, so this can be an extremely effective way of attracting eco-conscious customers and setting you apart from the competition.
Professionalism
Using custom-branded bar equipment, glasses, and tableware helps create a level of professionalism around your business. It shows you care about the details and quality, which will almost always positively impact customer perception.
Competitive Advantage
Custom branding almost always sets you apart from the competition. Unique branding elements make your business more memorable and attractive than businesses using generic, unbranded items and merchandise.
This competitive advantage can significantly impact your business’s success.
Promotional Opportunities
You can use custom-branded items in various promotional activities. For instance, you can distribute branded glasses or reusable bags during a promotion or discount codes, boosting the visibility of your company’s name and services beyond your physical store.
Getting Custom Branding Right for You
Whether you have a solid idea about how custom branding could work for your business – or if you have the beginnings of ideas about how custom branding might work for you, we’re here to help.
Our team, with over 25 years of experience supplying custom-branded items to catering businesses, is ideally positioned to discuss what will work for your business, budget, and customers.